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Big FMCG companies outgrow market as smaller rivals get squeezed by costs and slowing rural demand

Economic Times Retail RSS·5 Nov 2026
Big FMCG companies outgrow market as smaller rivals get squeezed by costs and slowing rural demand

India's fast-moving consumer goods sector has experienced a slowdown in volume growth amid rising costs. Rural demand has weakened, impacting smaller regional manufacturers while larger companies…

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