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D2C brands target 30 pc festive growth as acquisition costs rise 20 pc, baskets shrink

Economic Times Retail RSS·24 Oct 2026
D2C brands target 30 pc festive growth as acquisition costs rise 20 pc, baskets shrink

D2C brands in India are projecting significant festive growth, looking to surpass 30% compared to last year. Customer acquisition costs and selective spending are increasing pressure on brands during…

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