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Diageo India enters ready-to-drink alcohol market, takes on Bacardi in nascent segment with Smirnoff Ice

Economic Times Retail RSS·9 Oct 2026
Diageo India enters ready-to-drink alcohol market, takes on Bacardi in nascent segment with Smirnoff Ice

Diageo India is entering the ready-to-drink alcohol market with its Smirnoff brand and various flavors. The company aims to attract younger legal-age consumers who prefer convenient drinking options.…

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