Sports

EXCLUSIVE | 'Cricket, outside the NFL, is the largest media property in the world'

Times of india Sports·7 Nov 2026
EXCLUSIVE | 'Cricket, outside the NFL, is the largest media property in the world'

With broadcast-rights growth showing signs of slowing, the IPL must find new ways to expand its commercial appeal, says Tony Simpson of global management consulting firm Oliver Wyman. He examines…

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