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Festive demand widens beyond metros as Gen Z, quick commerce drive D2C growth

Economic Times Retail RSS·1 Oct 2026
Festive demand widens beyond metros as Gen Z, quick commerce drive D2C growth

Gen Z is becoming an important part of festive shopping. They accounted for more than 40 per cent of festive BGM customers on Flipkart in 2025, with their shopping journey increasingly influenced by…

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