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Google study finds 9 in 10 festive shoppers research extensively; 70 per cent make impulse purchases

Economic Times Retail RSS·9 Oct 2026
Google study finds 9 in 10 festive shoppers research extensively; 70 per cent make impulse purchases

Google Search and YouTube also play a role in post-discovery research. Seven in 10 shoppers who see a brand or product on social media subsequently use Google Search to research it further. Among…

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