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In 2013, friends launched RXBAR with $10,000; Kellogg bought it for $600 million four years later

Times of india World·15 Oct 2026
In 2013, friends launched RXBAR with $10,000; Kellogg bought it for $600 million four years later

In 2013, aspiring entrepreneurs Peter Rahal and Jared Smith launched RXBAR while searching for nutritious protein bars. Starting from Rahal's parents' basement, they sold directly to customers. Their…

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