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K-Beauty up 200 pc, men’s skincare 78 pc: Gen Z reshapes Myntra’s beauty mix

Economic Times Retail RSS·19 Oct 2026
K-Beauty up 200 pc, men’s skincare 78 pc: Gen Z reshapes Myntra’s beauty mix

Gen Z is reshaping Myntra’s beauty business, contributing to substantial growth in various skincare and grooming categories. Demand for K-Beauty products and men's grooming has seen significant…

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