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Looksmaxxing blurs line between essential and discretionary for GenZ shoppers - Myntra Head

Economic Times Retail RSS·15 Oct 2026
Looksmaxxing blurs line between essential and discretionary for GenZ shoppers - Myntra Head

Myntra is seeing over 30% growth in orders and customers this year as Gen Z accounts for half its customer base. Business head Sharon Pais says fashion spending is becoming essential for young…

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