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Karwa Chauth shopping spreads beyond the North as D2C sales surge 64%

Economic Times Retail RSS·30 Oct 2026
Karwa Chauth shopping spreads beyond the North as D2C sales surge 64%

Karwa Chauth shopping is expanding beyond north India, with direct-to-consumer sales on GoKwik’s network rising 64% year-on-year in the six days before the festival. Demand for festival-labelled…

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